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about moves

moves is all about colourful prints, bold cuts and fun details. as part of the minimum fashion family, moves applies to the fashion forward woman looking for the newest it-items. with an edgy and feminine look moves creates unique styles perfect for each season.

moves is a part of minimum a/s - founded in 1997 as a retail store in the city of aarhus in denmark. minimum quickly developed into an independent brand and in 1999 minimum launched its first male collection and in 2007 the brand expanded its potential by introducing a female collection.

today minimum consists of a dedicated team of more than 70 employees with a steady drive, informal tone and a great appreciation of the daily work that they’re carrying out. the headquarter of minimum is located in an old shipyard that has been repurposed into an authentic and open office environment at the industrial habour of aarhus.